Les Benjamins in Dubai: Fashion That Speaks

Since November 14, SO/Uptown Dubai has been hosting a pop-up by the Turkish brand Les Benjamins, and it is more than just a showcase of fashionable clothes. This is an event for those who value clothes that can tell a story. The collection created specifically for this project embodies Dubai in all its colors – a city where culture and modern technology are intertwined into a unique pattern.

Les Benjamins designers drew inspiration from every aspect of Dubai life. The palette of the collection reflects sunsets over the desert, shimmering lights of the metropolis, luxury of golden interiors and sophisticated severity of urban architecture. Bright shades of pink, red, yellow, purple and black convey this amazing mix of energy and harmony.

Les Benjamin’s aspirations have not only to create style through their clothes, but with a message behind them as well. Its philosophy capitalizes on the integration of the old Eastern tribute and the new designs. Turkish ornamented textures, patterns and details are infused with the streetwear aesthetics to create pieces that will never be defined by time or trend. 

According to Buge Yozturk, the founder of the brand, the concept of conversations between then and now is present in every collection. In Les Benjamins, clothes become tools to integrate one’s heritage, customs and culture in the language young  and out-of-the-box people will embrace.

In Dubai, Les Benjamins found the perfect embodiment of its philosophy. This city, where traditions coexist with ultra-modern technologies, became a source of inspiration for the collection presented in a pop-up. It includes stylish hoodies, T-shirts, loose-fitting trousers and accessories, which are united by one idea, namely to convey the spirit of Dubai.

Each item in the collection seems to come to life, revealing the history of the city. Prints evoke skyscraper silhouettes and desert landscapes, while fabric textures convey the warmth of sand and the shine of luxury. Bright colors enhance the emotional impression, making the clothes expressive and bold.

The accessories of the collection deserve a special mention. Hats, backpacks and sneakers combine practicality and sophisticated style. Their details, like small brushstrokes of an artist, complete the picture, turning each item into a work of art.

Les Benjamins offers more than just a wardrobe. The items from its collections allow you to tell about yourself, show your admiration for cultural heritage, without sacrificing comfort and a modern look. These are not clothes for the sake of fashion, but thoughtful images that contain emotions, memories and respect for traditions.

The pop-up in SO/Uptown Dubai is open until February 12. The space is specially designed so that you can feel the atmosphere of the collection. Here, every detail, from the color scheme to the interior design, helps to understand the ideas behind the clothes.

If you are looking for more than just stylish clothes, but a way to express your worldview, Les Benjamins will be a real discovery. This collection is a unique opportunity to bring elements of culture into your wardrobe that inspire self-expression.

The Dubai collection is exclusive and created with incredible attention to detail. Each element is thought out in such a way as to combine the luxury of the East and the freshness of modern trends. These are things that do not just complement the image, but create it.

Les Benjamins is about freedom of expression. These are things that do not just decorate, but reflect your character, your view of the world. If you want your clothes to speak for you, emphasizing your individuality, visit the pop-up.

SO/Uptown Dubai is waiting for you to introduce a collection that will reflect your style. Here fashion becomes something more – part of your inspiration, emotions and connection with culture.