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The Evolution of Hip Hop Style: Iconic Looks and How Women are Redefining the Culture

Oct 17, 2024

The Evolution of Hip Hop Style: Iconic Looks and How Women are Redefining the Culture

Hip hop and fashion have always had a deep, evolving connection. What started as a form of self-expression in urban communities has now become a dominant force in shaping global fashion trends and hip hop style. Rappers, with their bold and eclectic styles, have long been trendsetters, influencing both streetwear and high-end labels. Though the fashion industry was initially slow to embrace hip hop culture, it soon recognized the immense impact that these artists have on pop culture and style. Over the decades, hip hop has delivered iconic looks that resonate far beyond the music. In this article, we explore the key moments that shaped hip hop fashion, spotlighting the contributions of women who are redefining the culture and breaking boundaries in style.

Origins and Influences of Hip Hop Fashion. 1970s

late 1970s hip hop fashion
Late 1970s, hip hop fashion, Kidada Jones in Tommy Jeans at the Tommy Tour bus wrap up party at Morton’s Restaurant in Los Angeles, 1997. (Photo Credit: WWD)

In the late 1970s, hip hop fashion was developed in NYC’S working-class neighborhoods , taking cultural cues from Black, Latino, and Caribbean cultures, yet greatly shaped by the existing social and political factors of the time.

It was this blending of influences that led to the creation of a particular look that did not only represent the people’s struggles and hopes, but stood against norms in fashion. Streetwear emerged as a form of assertion and defiance expressed through baggy fits, bright colors and unconventional elements in styling.

Taking substances as a component of the urban identity, graffiti art was another core part of the culture by offering another medium to depict and express opinions of the artists.

From a more feministic point of view, the perception of men and women in hip hop fashion has also been changed and the perspectives of identity and empowerment through clothing have been adopted by both men and women which liberated many stereotypical stories and broadened the possibilities of representation of “hip hop style girl” and in general.

Changes in Trends of Hip Hop Fashion from the 1980’s up to the 2000’s.

hip hop women
Hip Hop Fashion from the 1980’s up to the 2000’s. Photo Credit: Janette Beckman.
Jennifer Lopez (wearing Sean John) and Sean John at the Video Music Awards
Hip Hop Fashion from the 1980’s up to the 2000’s. Photo Credit: Getty Images

What was considered the inner-city culture of hip hop did not go unnoticed as the decade grew; stylists and pop culture began to embrace the hip hop style, as hip hop itself was now more than just a culture. By the 2000s, hip hop had become a commercial commodity, appealing to a wide audience. It is fascinating to see how hip hop changed as it began to respond to the fashion needs of the masses, turning it into something more.

For fashion lovers in the 80s, hip hop made a loud, brash, and dramatic entry with its baggy pants, leather, chains, a different take on bling, and bold silhouettes. Not to forget the great influence and rise of street culture, the style was cool with oversized coats, chunky sneakers, colorful tracksuits and features such as baseball caps and low ponytails wearing a one piece.

East coast hip hop fashion focused a lot on flash and style or as branding that became a mainstay in fashion, Pretty much everything left the hip-hop world in the 90s, especially with the rise of “gangsta rap”, the focus shifted to a more conservative approach, as minimalist branding started to flourish during the globalization era.

Through their original aesthetics and clothing styles, many artists and influencers have contributed in actively altering and transforming the visual aesthetics of the genre of their creation.

The Most Recognizable Artists and Their Styles

Tommy Hilfiger 'Next Generation Jeans' campaign photoshoot featuring Aaliyah
Tommy Hilfiger 'Next Generation Jeans' campaign photoshoot featuring Aaliyah, April 28, 1997, photographer Alex Berliner.

The seasonal shift in Hip Hop artists in the mix of clothing and fashion has redefined; each artist’s responsibility was to create their own brand of looks that influenced the general trends of fashion to the most.

Thus, these are the recording artists that often blend street style, upscale fashion, and retro culture together, creating a distinct style appealing to their fans. The customized pieces are artistic extensions like bold english crossed through the style of the outfit representing empowering beliefs such as self and uniqueness.

From baggy fitted shirts to custom made shoes, such figures not only clear the way for new designers, but they also change how society sees the hip hop culture as being a source of fashion creativity.

Also, their reach is not just limited to the stage or concert tours since their impact has made way into the world of cp fashion runways and their status as straight up trendsetters in a fast paced world of the fashion industry.

Women In Hip Hop Fashion

Alicia Keys in Baby Phat in New York City, 2003
Women in Hip hop, Photo 1. Aaliyah (Photo Credit:Margaret Norton/Getty Images)
Alicia Keys in Baby Phat in New York City, 2003s
Alicia Keys in Baby Phat in New York City, 2003. (Photo Credit: Getty Images)

Women in Hip hop fashion have been an integral part that has changed the way the culture is perceived. They have taken down stereoptyes about women and empowered themselves with great fashion which is feminine and different.

Gaining Agency and New Cultural Positions

Marc Jacobs Fall Winter 2017, Vogue Runway
Marc Jacobs Fall Winter 2017, Vogue Runway 

Women in Hip hop have always been at the forefront of changing stereotypes with their fashion choices since these women have always considered style as a form of protest and also as a complex of identity depicting diversity and not limited to what society dictates.

These ideas of fashion help to challenge the social constructs that women are expected to uphold in relation to the music industry as well as society. These musicians are not only making a stand for themselves or their style by showcasing themselves in brave designs, bright colors and unique styles but also changing what influence and power should be about.

This change is not limited to just clothes, it also affects the ideas and stories regarding the female gender within the society. The considerable representation depicted in the fashion styles of these artists clearly showcases their power and creativity, thereby creating a feeling of inclusion and empowerment for women in the Hip Hop culture, creating hip hop dress style.

By doing so, they push the boundaries and also encourage the new generation to expand the horizons and freely show all the facets of their personalities.

Effects of the Hip Hop Style on the Contemporary Fashion

Kanye West and Virgil Abloh were powerful bridges between rap and luxury fashion
Kanye West and Virgil Abloh were powerful bridges between rap and luxury fashion. (Photo Credit: Getty Images)

The contribution of the Hip Hop style in contemporary fashion and style cannot be overemphasized, and this has led to a blending of aesthetics which has changed trickles down into the spheres of fashion/tailoring.

Many more relationships between the Hip Hop musicians and the fashion houses had helped strengthen this trend in pop culture.

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